Create a Gift Card

Create and sell gift cards from your site so your customers can redeem them on other products

Create your Product

Hover over the 'Products' button in the left-hand side navigation and select 'Create product'

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On the Products page and select the Gift Card button

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Complete Details to set up Gift Card

Gift card name 

Gift Card names must be a maximum of 30 characters

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Upload an image

Click the Upload File button and select the file from your desktop to upload. Once the image loads, pull and drag the crop marks to frame your image, anything with a dark overlay will be cropped out. Press Save

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Provide a description

This is optional- if you want to write up some spiel about why your gift cards are better than everyone's else's, put it here. You can use Rich Text Formatting such as Bold, Italic, Underline, Bullet Points, Numbered Lists and hyper link URLs

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Gift card values/denominations

Gift card price points should reflect the average price of your businesses most popular products, or multiples thereof. On average gift card users spends an extra 20% of their original card value, keep this in mind when setting price points

You can create as many values as you like by hitting the + button. Type in the prices in the first column and if your value has a name of a product or experience attached to it, put it in the second column- this is optional but the prices are mandatory

You can also hit the Trash icon to delete any unwanted denominations. Please note if you have already sold gift cards of a certain denomination and you delete it, this will create issues for those who have purchased an existing gift cards as you are deleting the product type it is attached to

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Custom Gift Card

Gift card price points should reflect the average price of your businesses most popular products, or multiples thereof. On average gift card users spends an extra 20% of their original card value, keep this in mind when setting price points

You can create as many values as you like by hitting the + button. Type in the prices in the first column and if your value has a name of a product or experience attached to it, put it in the second column- this is optional but the prices are mandatory

You can also hit the Trash icon to delete any unwanted denominations. Please note if you have already sold gift cards of a certain denomination and you delete it, this will create issues for those who have purchased an existing gift cards as you are deleting the product type it is attached to

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Tax Override

You can apply a tax override per gift card denomination. Click the hamburger icon and check the box for 'Tax Override' and select from your Tax setting options, if tax is inclusive, click the checkbox for 'Tax Inclusive'

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Set the expiry

Fairness to your customers is important- unredeemed gift cards should not be seen as ‘sneaky’ revenue and customers not redeeming their gift cards is a missed opportunity for your business. It is important to note that once a gift card is purchased, you have the ability to extend the expiry at your discretion from the Admin area.

You can set the expiry for :

  • no expiry - for some countries, there is legislation where gift cards are not allowed to have expiry, please select this option if that is the case
  • a set number of days from date of delivery (max. 999 days) - if there is no legislation affecting length of expiry, customers expect a minimum of 1 year expiry from activation, whilst best practices suggest 2 or more years
  • or select specific dates or a date range it is valid for - gift cards expiring in less than 1 year should be reserved for limited time promotions or work injunction with ‘flash-sales’ and have clear terms & conditions. Please ensure that this does not conflict with the law around consumers and gift cards in your country
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Delivery types & messaging

Here is where you set what type of Gift Cards you would like to sell, you have to select one option. If you do not select option to sell Physical, you don't need to check the Physical Written Message box or set a Character Limit and vice versa

With Digital Gift Cards, you have the option to let customers record a Video or Written Message

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Set your terms & conditions

We recommend you set T&Cs for gift cards - this will displayed to the purchaser while they are buying the gift card and is also attached to your digital gift card for the recipient to see

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Set a passcode

Redeem Passcode allows you to redeem an e-gift card using your customer's mobile device. This is handy if you don't always have access to the Roller system when accepting gift cards- if left blank passcode redemption will not be available for this gift card. To see an example of this, please read this article

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Allocate fees

You can allocate whether the customer or the business itself pays for the processing fees (transaction and credit card). If you have your own Braintree account, you can set your own fees. However, if you are using ROLLER's payment gateway, the fees are deducted from your weekly payment

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Click Publish to Start Selling

If you are unsure about your Gift Card or not ready, click Save without Publishing (which accessible from the New +  > Products page. 

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